You know your home
better than anyone else

So how about you show it off, we’ll do the rest, and you could save lots compared to a typical estate agent fee. And instead of paying an agent to send over a kid in a suit to say “...and this is the kitchen”, why not use your knowledge to save some money?

Prefer us to do them?

They say buyers make up
their minds within 30 seconds
of entering a property...

...So make those crucial seconds count: let the buyer see your home through the eyes of its biggest fan – you. Even if an estate agent claims to have impeccable local knowledge, they can’t beat yours. You know the best places to eat, the prettiest parks, and the as-yet undiscovered cafes...and your enthusiasm will soon have the buyer imagining themselves living in your home.

Talk to us now

Don't worry - we'll do the
tricky negotiations

Once you’ve hooked a buyer with your enthusiasm for your home, your work is done – then it’s our job to make you as much money as possible. Negotiation is an art, and we’re good at it – we beat the asking price over 90% of the time.

Our customers think you'll love us...

Ray used our qualified estate agents to sell property in London.

Watch his honest review of the Fish Need Water sales team and the quality of our property services to see if we're the best estate agents in London for you.

Watch Ray's customer review

How much you could save?

Estimated house price

Saving £2150

Our fee starts at just 0.87% (1.04% INCL VAT) and the above slider shows you how it compares in monetary terms to a typical fee of 1.75% plus vat (2.1% INCL VAT). However, our fee structure rewards us for achieving exceptional results, so we'll never convince you to accept the first reasonable offer we receive. In fact we're motivated to sell your property for the best price possible, meaning our goals are exactly the same.


...And it's our unique fee structure that helps you get a brilliant result

You need to make sure you secure the best price for your home, but many estate agents will try to sell your property at any price they can – after all, an extra £10,000 for you is worth less than £200 in extra commission to them, so It’s in their interest to encourage you to take the first reasonable offer just to get it sold quickly.

That’s where we're a little different. We prefer to use a fee structure where we’re rewarded for exceeding your expectations – meaning our motivations are completely aligned with yours...and we really do exceed your expectations because we beat the asking price 90% of the time.

Worryingly, some agents motivations are completely mis-aligned with yours, and this is rather naughty - and not strictly legal either. Click on the button below to see an example of the kind of agent that you shouldn't really use.

What an agent shouldn't do

Yet every day, people call us
with the same story...

... A local agent promised them an incredible price and said they had buyers lined up, but months later their home is still on the market and whats more, there have been hardly any viewings and now their agent wants to reduce their asking price significantly.

Pricing too high and bunging the property in the local paper doesn't work. Luckily, we have a brilliant marketing strategy that does get great results.

Been on the market too long?

Here's how the process works:

We take beautiful photos of your home...

...and work with you to write a compelling description that means potential buyers can’t resist getting in touch. And because more than 96% of property searches start on the internet, we place your property in front of 14 million people each month who use Rightmove, Zoopla and other leading property websites.

We take all the calls...

...check that the buyers are in a position to proceed, and arrange a viewing time with you. Then it’s time for you to work your magic! (And don’t worry – we’ll give you all the guidance you need.)

Once we’ve got a bite (no pun intended)...

...we handle all the negotiations to get you the absolute best price possible. Even after an offer’s accepted, 30% of sales fall through before completion. But we’ve got a team of dedicated sales progressors – all experts in all the back-and-forth with solicitors and other agents – to keep even the most complicated chain moving smoothly.

You'd love to know how to sell your property for more, right?

When selling your property there are a few things you can pay attention to that will guarantee you achieve a better sale price. Our guide will tell you:

  • How you should price your property to get the best result.
  • How some agents bring the wrong buyers along just to look busy.
  • The improvements you can make that guarantee a better sale price.
  • Agent cliches you need to avoid at all costs.
  • Help in choosing the right agent.
Click here if you would like to find out how to rent your property for more. Send my free guide now

Would you like a guarantee? You got it...

It's pretty easy to sell a property in a good market at a reasonable price. An open day, a few offers and for little more than a few hours work you can have a sale agreed. But is this likely to be the best sale price you could have achieved? Probably not, and in all likelihood you'll still have a large number of enquirers that have requested a viewing but weren't able to make the time slot offered.

However many agents are not actually focused on getting you the best sale price, instead focussing on getting a price that you'll accept, and moving onto the next sale.

We're so confident we'll sell your property for the best price, we're willing to offer a cast-iron guarantee.

See some of our brilliant past results, and the conditions for our guarantee.

See guarantee

6 reasons our sellers love us

An incentive to over-perform

Our unique fee structure means it’s in our interest to totally exceed your expectations: if we don’t get you the asking price you deserve, you’ll pay us less.

Better value than the high street

Did we mention that we’re better value than the high street – We provide a different class of service, but we know price can be a factor. If you do your own viewings our fees start at an amazing 0.87% plus VAT (1.04% INCL VAT).

Insanely good marketing

Insanely good marketing – Beautiful photos, a floor-plan, a carefully crafted description and a striking “for sale” board come as standard. See a case study of just how good our marketing is.

We sell all over London

It really doesn’t matter where you are located as we’re getting fabulous results selling properties all over London, and we can show you how we’ll do the same for you.

Realistic valuations

There's no point telling you your property is worth a fortune then watching it sit on the market for months. We set a price that gets people through your door - then beat that price most of the time.

We turn offers into sales

30% of accepted offers never get to completion, but we have a dedicated team of sales progressors to make sure solicitors, lenders and other agents pull together to get the deal done.

You’ll never be as proud of your home as when you see how we market it

To get people through your door, you need to grab them while they’re browsing online and force them to take action. We present your home better than anyone – with beautiful photos, floor-plans and a compelling description. And if you really want to stand out we can produce a bespoke high-definition video tour for you.

See example

And if you need help, we're very nice people.

If you've browsed over our website, you probably already have a good idea about how we work, what services we offer and what motivates us. But if you need any help at all (and we do love to talk) you can call our sales team, who will be delighted to talk in more detail.

Find out more
  • ARLA
  • The Property Ombudsman sales
  • Fish Need Water Reviews

You can compare us for customer experience against other estate agents or lettings agents, at

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