The speed at which your agent replies to enquiries from buyers is crucial. Agents get a ‘bad rep’ here, but when you look at the statistics it’s easy to see why. Just take a look at the graphic below.
Olivia is what you’d call ‘property tech software’. And I’m a big fan of good quality technology that’s been designed to help us agents improve what we do, provided it’s in a client focused way.
With Olivia, the second a lead arrives in our in-box from Rightmove, Zoopla or On the Market, an SMS is sent to them within seconds. And it works 24 hours a day, 365 days a year. Olivia doesn’t make a buyer wait!
“Hello James, I’m Olivia from Fish Need Water responding to your Rightmove request regarding Braxfield Road, Brockley. I’d really appreciate you completing this quick form so we can get your viewing booked asap, thank you Olivia 🙂 https://touchapp.typeform.com/to/t1ZdSVpv”
The link is to a simple form qualifying the buyer. Asking the buyer to confirm whether they are selling or chain free, whether they have an offer on their property. It also asks if they are a cash buyer or have their mortgage agreed in principle and what times they’d like to view. It takes only 30 seconds to fill the form out.
We’ve found that the buyers who fill the form out appear to be more motivated to view the property than those who ignore it and need to be followed-up, and around 80% of viewers fill out the form quickly leading to a viewing being booked.
In fact, many buyers comment on how quickly we’ve gotten in touch and it makes them feel valued, so it’s a great way to build rapport with them too. The form doesn’t replace us calling the buyers, it’s just a way for us to get in touch immediately making them feel important.
Statistics also show that an agent who responds within the first 5 minutes is more likely to book twice as many viewing appointments than the agent who responds slowly. And some agents don’t even respond at all to viewing requests which is absurd!
This is why we love Olivia, because with her help, we NEVER miss a viewing request!