How to take great property photographs that work.
Get your marketing right for quicker results
Almost all reputable agents advertise their stock on the same UK property portals, namely Rightmove, Zoopla, Prime Location and Find a Property.
However where agents differ is the way in which they present their properties on the internet.
In any type of marketplace, you are competing against other agents properties in a similar style /price range that are for sale in your area – with all listings vying to attract the interests of would-be buyers.
In more testing markets (such as now), its even more important to ensure your property stands out and screams ‘look at me’, as there are less buyers looking (Rightmove suggesting that 70% of all properties in 2011 unsold!).
Bog standard agent photo’s:
Words that describe my initial thoughts:
Gloomy, dark, uninviting, small, cramped, cloudy, cold and so on.
What do the images make you think? Do you want to view the property?
Effective property photo’s
Words that describe my initial thoughts:
Wow, lovely, clean, spacious, show home, trendy, cozy, inviting, happy (and I’m sure I could easily continue for a while, but I’m sure you get the picture).
Can you see the difference that great photo’s make? Looking at the second set of images, you are far more likely to want to view the property aren’t you?
What kind of example does your property advert resemble?
Are you currently trying to find a buyer for your property? If so, what example above does your advert look like?
If its the former, then speak to your agent now, before your property advert stagnates. There really isn’t any excuse for an agent to advertise your property in such a carefree manner, especially when the eventual fees often run into to many thousands.
Quality marketing might not be as expensive as you think
You don’t need to use a ‘high-end’ agent to ensure your marketing is top quality. You just need an agent that cares.
If you are looking for estate agents in Surrey Quays SE16, fishneedwater offer superlative marketing solutions which are great value for money.
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Good post James. It’s amazing how many agents don’t seem to care about the standard of their photos. If an agent displays poor photographs, it not only hampers the vendors chances of getting a sale, but also reflects badly on the agent. Poor cameras and sending out junior members of staff, is the root of the problem. I am also an estate agent, I take pride in my photographs and will not display poor ones. As you are well aware, first impressions count. The Internet is the first place people look for property, picture have to be good – especially in this market.
So true Tom. Check out #badestateagents for some real shockers. It makes you wonder what might be going through the mind of the agent when they think it OK to upload truly awful images for all and sundry to see. Not only is it insulting to the customer who might end up being a paying customer. The fact that agents have to speculate initially (as most charge commission upon a sale) is not a really an excuse. And not wanting to name names some of the worst I’ve seen recently are from agents that form part of the UK’s biggest chain. In fact the corporates are usually the worst when it comes to their marketing.